Pfizer

Making our brand even more engaging and less taboo for patients in Asia.

 

Viagra is the market leading prescription drug for treating erectile dysfunction, but how can we make the brand even more engaging and less taboo for patients in Asia?

We helped challenge the team to think of Viagra more of a brand rather than a product, to broaden their thinking, and get to the heart of the triggers and barriers for using and buying Viagra through the proper channels.

The Result: A regional brand strategy, with a compelling proposition across various target audiences.