Clear is a global brand consultancy with a passion for uncovering what creates, sustains and destroys desire for brands.
In ten years, we have spoken to thousands of physicians about brands and used these insights to deliver great pharmaceutical brand strategy. Along with this work, our specifically tailored Pharmaceutical Brand Desire study has allowed us to deliver some great thinking on why brands matter so much in this sector. We are confident this study will offer you some deep insights into the physicians’ decision-making processes when it comes to brands and how they choose between them.
Physicians are seeing hundreds of patients across multiple indications and with more treatment options than ever before. Increasingly, they are using short-hand rules of thumb to help them make decisions.
Just like in the world outside the surgery, this short-hand is increasingly strong brands.
As a result, Clear has identified 5 guiding principles for creating a more desirable pharmaceutical brand. To find out more about these principles and how you can use them to increase desire for your brand, please do get in touch, using the form below: