Physicians have more treatment options than ever before. Increasingly, they are using short-hand rules of thumb to help them make decisions. Just like in the world outside the surgery, this short-hand is increasingly strong brands.
We are seeing the start of a revolution in the way we interact with money. New entrants and the impact of technology have radically changed the financial enironment. The lesson for financial services brands is clear: start creating the desirable bank of the future now, or risk customers walking away.
2012 is the second year of Clear’s global study into why we love the brands we love.This year’s study is even bigger: we have expanded it to cover 22,000 people across 6 countries, 23 categories and over 500 brands.
A critical factor in driving enduring brand growth is having the capabilities to do so. We ask FIVE questions that we believe go to the heart of great capability development;
At Clear we have conducted an in-depth study both qualitative and quantitative in four regions, UK, Europe, USA, and China. We have spoken to 1,000’s of people to understand, what they think, feel and do about living to 100.